Second Order

I write about companies. What works, what doesn’t, and why.

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Recent posts

The art of startup hiring

The art of startup hiring

When Shutting Down Is The Right Call

When Shutting Down Is The Right Call

You're Not a Servant. You're a Founder.

You're Not a Servant. You're a Founder.

What I Wish I Knew About Category Creation

What I Wish I Knew About Category Creation

Moats vs. Margin

Moats vs. Margin

Why SaaS Growth Stalls Quietly

Why SaaS Growth Stalls Quietly

How AI Is Rewriting the Logic of Work

How Regulation and Timing Broke a Promising Fintech

How Regulation and Timing Broke a Promising Fintech