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Rovio Made 51 Games That Flopped.
Here's What Actually Happened With the 52nd.
Mar 17
•
Tom
2
1
23andMe Had 15 Million Customers' DNA. Here's What Went Wrong.
What the collapse of a $6B company tells us about building on data you can't monetize
Mar 15
•
Tom
1
1
Notion: How Two People in Kyoto Built a $600M Business Without a Sales Team
In the winter of 2015, Ivan Zhao was coding in his underwear in a two-story house in Kyoto with paper walls and no heating.
Mar 11
•
Tom
2
1
AI's Biggest Market Isn't Software. It's the $Trillions Spent on Human Labor.
Hey—It’s Tom
Mar 8
•
Tom
2
1
February 2026
The Dupe Economy
Private label is no longer playing defense. It's winning.
Feb 28
•
Tom
1
1
Wrappers are dying
The survivor story Is more interesting.
Feb 27
•
Tom
2
1
The Trap Disguised as a Gift
Usage-based pricing is a growth story that only works once you've already won.
Feb 12
•
Tom
1
1
January 2026
Your News Doesn’t Have To Be Overwhelming
Your News Doesn’t Have To Be Overwhelming
Jan 30
•
Tom
5
1
The Company That Said No to $6 Billion (And Regretted It)
Hello hello!
Jan 26
•
Tom
3
1
The Nuclear Reboot: How Startups Are Turning America’s Oldest Energy Bet Into Its Next Frontier
The U.S.
Jan 19
•
Tom
3
1
The $185 Million Lesson: When Moving Fast Means Breaking Everything
Quirky was supposed to democratize invention.
Jan 13
•
Tom
3
1
When you actually run out of investors to pitch
Folks in your neighborhood could surprise you with already being accredited investors.
Jan 9
•
Tom
5
1
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